TOYOTA · TOYOTA WILL VI · Cars
TOYOTA WILL VI Ultra-rare
As of 2026 Q1, 30 TOYOTA WILL VIs remain registered in the UK — one of the rarest cars in Britain on today's roads. That's down from a peak of 31 in 2025 Q4 — only 97% of the high-water mark, a loss of about 1 cars. Numbers have held broadly steady over recent years rather than falling away — often the mark of a model that owners deliberately preserve. In all, the TOYOTA WILL VI is rarer than 71% of the 2,429 UK car models we track, putting it firmly in 2026's endangered class.
Survivors over time
How rare is it?
Genuinely rare — only 30 left on UK roads.
Rarer than 71% of the 2,429 UK car models we track.
Trend
About the WILL VI
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis...
TOYOTA WILL VI — questions & answers
How many TOYOTA WILL VI are left in the UK?
As of 2026 Q1, 30 TOYOTA WILL VI were still registered in the UK — 17 licensed and on the road, plus 13 declared SORN (off-road). The figures come from official DVLA vehicle licensing data.
Is the TOYOTA WILL VI rare?
The TOYOTA WILL VI is genuinely rare, with only 30 left, making it rarer than 71% of the 2,429 UK car models we track.
Is the TOYOTA WILL VI increasing or decreasing?
Over the last year the number of TOYOTA WILL VI on UK roads held steady.
What fuel do most TOYOTA WILL VI use?
Most TOYOTA WILL VI run on petrol — about 100% of those still registered.
When did the TOYOTA WILL VI peak?
The TOYOTA WILL VI peaked at 31 registered in 2025 Q4, and was first recorded in the data in 2014 Q3.